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College of Information and Communications

Faculty and Staff

Jabari Miles Evans, Ph.D.

Title: Assistant Professor of Race and Media
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-1154
Office: School of Journalism and Mass Communications
800 Sumter Street, Room 328
Columbia, SC 29208
Facebook: My Facebook page
LinkedIn: My LinkedIn profile
Resources: Personal Website
Image of Jabari


B.A., Communication and Culture, University of Pennsylvania
M.S.W., Social Work, University of Southern California
Ph.D., Media, Technology and Society, Northwestern University


Evans' research focuses on the subcultures that urban youth and young adults of color develop and inhabit to understand their social environments, identity development and pursue their professional aspirations. He generally explores strategies these youth use for self-expression on social media platforms as well as other digital media tools and technologies.  His forthcoming book project, Hip-Hop Civics (University of Michigan Press, forthcoming) centers on a Hip-Hop Based Education program in Chicago Public Schools and argues for rap song making’s utility for fostering connected learning in the formal classroom.

Evans’ research has been recognized for awards by the International Communication Association, published in the Journal of Global Hip Hop Studies, Journal for Media Literacy Education, International Journal of Communication and has been covered by the Chicago Reader, Chicago Tribune, Rolling Out Magazine, Ebony Magazine and Chicago Crain’s Business.

A national expert in creator culture, Evans is a faculty affiliate for Microsoft Research’s Social Media Collective, the Berkman Klein Center for Internet and Society at Harvard Law School and the blackBox Lab at Harvard Business School.


As a media scholar, Evans has expertise in Hip-Hop pedagogy.  Hip-Hop pedagogy refers to the applications of a teaching style and classroom strategies that enhance both the “critical-ness” and “cultural relevance” of schooling with a social justice perspective. Within this method, an ethos towards ingenuity is used to make students and teachers feel empowered by the schooling process in three distinct ways: social consciousness, the use of nontraditional texts in the classroom (e.g., songs, podcasts, social media threads, YouTube videos, etc.) and to have students to critique and question (“deconstruct”) the veracity of dominant texts.

Recent Publications

Evans, J. (2021). ‘We [mostly] carry guns for the internet’: Visibility labour, social hacking and chasing digital clout by Black male youth in Chicago’s drill rap scene. Global Hip Hop Studies1(2), 227-247.

Evans, J. M., & Baym, N. K. (2022). The Audacity of Clout (Chasing): Digital Strategies of Black Youth in Chicago DIY Hip-Hop. International Journal of Communication16, 19.

Evans, J. M.  (2020). Connecting Black youth to critical media literacy through hip hop making in the music classroom. Journal of Popular Music Education, 4(3), 277-293.

Evans, J. M.  (2019). ’Deeper Than Rap’: Cultivating Racial Identity and Critical Voice Through Media Production: The Case of Chicago’s Foundations of Music. Journal of Media Literacy Education. 11(3), 1-24.

Wartella, E., Lauricella, A., Evans, J., Pila, S., Lovato, S., Hightower, B., & Echevarria, R. (2018).  Digital Media Use by Young Children: Learning, Effects and Health Outcomes.  In Beresin, E., & Olsen, C.. (Eds.). Child Psychiatry and the Media.  Cambridge, MA: Elsevier.

Awards Won

  • Top Student Paper - May 2020
    International Communications Association Conference, Popular Communication Division
  • Edward Bouchet Graduate Honor Society Award - March 2020 
    Northwestern University, Office Of Diversity and Inclusion
  • Top Student Paper - March 2018 
    International Communications Association Conference, Instructional and Developmental Division
  • School of Communication Graduate Research Ignition Grant Award - March 2018 
    Northwestern University
  • 35 Under 35 Young Leaders Making an Impact - March 2015
    The Chicago Scholars Foundation


Prior to joining the University of South Carolina, Evans has enjoyed a decorated career as a hip-hop songwriter and producer performing under the moniker of "Naledge" in the rap group Kidz in the Hall.   In 2014, he founded his nonprofit organization (The Brainiac Project Inc.) to leverage the combination of social media and a burgeoning local hip-hop scene as a means for violence prevention in Chicago’s South Side communities.

Challenge the conventional. Create the exceptional. No Limits.