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College of Information and Communications

School of Journalism and Mass Communications

Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.


Linwan Wu: Merging human insights with artificial intelligence

The CIC associate dean of research is dedicated to investigating consumer reactions to the use of artificial intelligence in advertising and strategic communication.

Drake’s beef with Kendrick Lamar isn’t nearly as important as his tiff with Tupac Shakur’s estate over using the dead rapper’s voice

Jabari M. Evans writes in The Conversation about AI developments which strike at the heart of technology, music and the law.

Visual communications student wins national logo design competition

Senior visual communications major and Honors College student Callie Hribar brought home top honors in the logo design competition sponsored by the Association for Education in Journalism and Mass Communication.

Following Her Calling: How Mechelle Lewis Freeman is inspiring the next generation of female athletes

A U.S. Olympian and Gamecock track and field sprinter, Freeman is using her experience as an athlete and J-school student to provide opportunities to young women across the country through the sport of track and field.

Powering the state, empowering its citizens

Journalism alumnus Jim Stuckey, ‘89, continues his family's 150-year legacy of public service and activism.

USC journalism alum wins second Pulitzer

Josh Dawsey, a 2012 University of South Carolina journalism graduate, added a second quill to his Pulitzer cap when he and his Washington Post colleagues received the 2024 national reporting prize for a series of articles exploring America’s gun history and culture.

Student’s report prompts national change

A national energy drink maker has pledged to stop marketing to young adults after the Carolina News and Reporter revealed that some users said the tonic made them addicted and destroyed their health, bank accounts and relationships with loved ones.

Real-world opportunities: Capstone program prepares students for life after graduation

A freshman journalism student, who will one day take the journalism capstone course, interviewed students in this year's class about their experiences covering the South Carolina Republican Primary.

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Challenge the conventional. Create the exceptional. No Limits.