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College of Hospitality, Retail and Sport Management

  • A cashier at the Gamecock iHub hands a customer a product after checking out.

Gamecock iHub

Welcome to Gamecock iHub — the University of South Carolina’s Apple Authorized Campus Store serving USC students, faculty and staff members, and alumni. We are your resource for technology and services that inspire, connect and empower, including Apple® products at low education pricing.

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Three colorful Apple watches arranged in a circle
Products sold at Gamecock iHub

Stop by the store to browse our full range of products and connect with a Gamecock iHub team member who can assist you in finding the perfect technology for your life and style.

Remember to bring your Carolina Card or Alumni Association Membership Card to checkout.

This location does not sell or service phones.


Gamecock iHub also offers in-house product repair and services of personal Apple computers for USC students, alumni and employees. The services are provided by Apple-authorized service technicians from the university's Division of Information Technology. At this time, the Gamecock iHub service team is not able to repair or service iOS devices such as iPhones and iPads.

Four Department of Retailing students pose for a photo at the Gamecock iHub

Experiential Learning

University of South Carolina students can gain hands-on experience with the world’s largest and most valuable consumer brand through part-time job opportunities and structured, semester-long internships. Gamecock iHub is operated by University of South Carolina students, under the leadership of faculty and staff members from the university’s Department of Retailing. It is the first Apple Authorized Campus Store in the region and only the second in the nation to incorporate a classroom component into its business model. More information about internships through the Department of Retailing is available on its webpage.


An outside view of the Gamecock iHub located inside the James E. Byrnes Building

University of South Carolina Columbia Campus
Byrnes Building
901 Sumter Street, Suite 123
Columbia, SC 29201

Hours of Operation

9 a.m. to 5 p.m.
Closed Saturday and Sunday
Summer and holiday hours vary

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