Skip to Content

Darla Moore School of Business

Mission and Values


By fostering an environment where scholars, thought leaders, and teachers stay at the efficient frontier of business knowledge and management practice, and by providing students leading edge business knowledge and professional skills informed by a unique understanding of the global marketplace, the Moore School prepares future business leaders and researchers for careers in their chosen fields.

Leading research faculty producing rigorous and relevant research, combined with expert clinical faculty deeply vested in current market realities, supported by exemplary student services staff connecting with employers and others in the Moore School community in service of our school and its students, provide the way forward for all the Moore School has the honor to educate.

Through its research, education, and service the Moore School contributes to the welfare of all key stakeholders: its students and alumni, the University of South Carolina, the State of South Carolina, and business partners located across the United States and internationally.


Changing lives through education

Core Values

Excellence underpins every activity at the Moore School, and all are expected to strive for the highest standard in everything they do, from faculty extending the boundaries of knowledge through research or teaching, to staff serving students, to students completing academic studies.

No Moore School community member should accept poor performance, from either themselves or others.

The Moore School is a culture where accountability, honesty, transparency, humility, and respect for others regardless of gender, color, creed, or identity, as well as ethical behavior, are foundational. These values apply to the Moore School as an organization, as well as to all personally.

Personal and organizational integrity, and holding Moore School community members to the highest ethical standards, are central Moore School values.

In the complex work of 21st Century business excellence is rarely attained through individual effort alone. An ability to work in teams is essential. Teamwork appears in many forms at the Moore School, whether faculty and staff working to fulfill the school’s mission or purpose, or students in teams solving business problems in capstone projects, or one student assisting another to master challenging class material. The Moore School desires a culture of collaboration and mutual support where faculty, staff, and students work together to accomplish more than any on their own might achieve. Both individual and team-based excellence is a hallmark of the Moore School

However, high team performance requires accountability, honesty, transparency, humility, and respect for all, meaning only with Integrity is true team-based Excellence possible.

The Moore School demands a strong work ethic, and if students are not challenged and even struggle while completing studies, faculty may not be doing their jobs. Resilience provides the ability to bounce back from challenge and failure. Moreover, high value work in the jobs that are coming will mostly flow from innovation, disruption, and creativity, which often requires learning from failure until the way ahead emerges. Resilience is essential here too. Finally, resilience is built by honesty, transparency, and humility, and from being held accountable to the highest performance in a context where all stretch further than their reach extended before.

Knowledge informed effort from both individuals and in teams, combined with hard work sustained by resilience and done with integrity, produces enduring excellence. This justifies the Moore School’s four core values: Excellence, Integrity, Teamwork and Resilience.

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, age, color, religion, national origin, disability, sexual orientation, genetics, veteran status, pregnancy, childbirth or related medical conditions.

Challenge the conventional. Create the exceptional. No Limits.