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Darla Moore School of Business


Abhijit Guha

Title: Academic Director of MBA Programs and Master of Science in Business Analytics Program
Associate Professor of Marketing
Department: Marketing
Darla Moore School of Business
Phone: 313-522-0064
LinkedIn: My LinkedIn profile
Abhijit Guha headshot


Abhijit Guha is an associate professor of marketing at the Darla Moore School of Business, University of South Carolina. He also serves as the Academic Director for MBA Programs and for the Master of Science in Business Analytics Program.

Abhijit has a Ph.D. from Duke University and an MBA from INSEAD. He has published articles in the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Academy of Marketing Science, Journal of International Business Studies, Journal of Retailing, Organizational Behavior and Human Decision Processes, Harvard Business Review, etc.

Publications: See Abhijit Guha - Google Scholar

Abhijit has taught classes to executives, MBAs, undergraduates and Ph.D.s He has also taught and coached experiential classes, wherein a small team of students engages with organizations (NCAA, Ford, Textron, Ingersoll Rand etc.) to solve a specific problem that these organizations face. Prior to academia, Abhijit worked in management consulting (McKinsey and Company) and in sales (HSBC and Barclays Bank).


  • Ph.D. in Marketing, Duke University, 2009
  • MBA, INSEAD, 1999

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