Skip to Content

Darla Moore School of Business


Scott Roeder

Title: Assistant Professor
Department: Marketing
Darla Moore School of Business
Phone: 803-777-4924
Office: Darla Moore School of Business, Room 466
Resources: Curriculum Vitae [pdf]
Scott Roeder headshot


Scott S. Roeder joined the Darla Moore School of Business as an assistant professor of marketing in 2019. He previously received a Ph.D. in marketing from UC Berkeley in 2016 before completing postdoctoral work at the Olin Business School, Washington University, in St. Louis. He also holds an M.S. (marketing) from UC Berkeley and a B.S. (Hons) in psychology from the University of British Columbia. Previous to his academic career, Roeder worked in sales (consumer electronics) and moonlit as a web developer.


Scott Roeder's research focuses on how heuristics and biases inform consumers' judgments and behavior, particularly within the realms of self-knowledge, enjoyment, and financial decision making.


  • Ph.D., University of California, Berkeley, 2016
  • M.S., University of California, Berkeley, 2012
  • B.S. (Hons), University of British Columbia, 2009

Challenge the conventional. Create the exceptional. No Limits.