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Darla Moore School of Business


Xiaojing Yang

Title: Associate Professor
Marketing Ph.D. Program Coordinator
Department: Marketing
Darla Moore School of Business
Phone: 803-777-2124
Office: Darla Moore School of Business, Room 498

Curriculum Vitae [PDF]

Google Scholar profile page

Xiaojing Yang


Xiaojing Yang is an associate professor of marketing at the Darla Moore School of Business, University of South Carolina. He holds a Ph.D. in marketing from the Kelley School of Business, Indiana University. Xiaojing conducts research on various topics concerning marketing practices and consumer psychology, including creativity, visual marketing, and social influence. Xiaojing’s recent research has appeared in journals such as Journal of Marketing, Journal of Consumer Research,  Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of the Association for Consumer ResearchHe has taught a variety of classes such as Marketing Research, Consumer Behavior, Marketing Management.  


  • Ph.D., Marketing, Indiana University
  • M.S., Marketing, Indiana University
  • B.E., International Trade, Beijing University of Chemical Technology 

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