Recent Stories

Students with their hands in the air while they dance at USC's Dance Marathon.

Students in Dance Marathon come together to help young patients

February 15, 2024, Allen Wallace

USC Dance Marathon is the university’s largest student-run philanthropic organization, raising more than $8 million since its inception 26 years ago. Last year, the organization raised nearly $800,000 to support Prisma Health Children’s Hospital. Student volunteers hope to meet or exceed that goal at this year’s event on Feb. 24 at the Fitness and Wellness Center.

Cocky statue

USC again among nation's best in sport science

January 10, 2024, Allen Wallace

The annual Global Ranking of Sport Science Schools and Departments ranks USC No. 1 in the Southeastern Conference and No. 3 in the United States overall. South Carolina has ranked in the Top 5 in every edition of the U.S. sport science rankings, compiled by ShanghaiRanking Consultancy, finishing first six times.

Sophia Dudley leaning on a gate.

HRSM student wants to make fashion more sustainable

January 08, 2024, Téa Smith

Sophia Dudley, a fourth-year fashion merchandising and digital innovations major at USC, has spent her time at the University of South Carolina balancing her responsibilities as a student and owner of SuperThrifty, a multichannel thrift store. SuperThrifty grew from a hobby sparked by her interest in sustainability to a thriving business that has informed what she wants to do in the future.

Graduation cap decorated with a Block C.

Class of 2023 December graduates

December 07, 2023, Megan Sexton

As the December Class of 2023 prepares to walk across the commencement stage, graduates leave the University of South Carolina with memories of enduring friendships, newfound passions, supportive mentors and life-changing experiences.

USC Alumna, Carson Light on being a social media coordinator

From USC to full-time Instagram, TikTok content creator

November 29, 2023, Lauryn Jiles

When taking a look at Carson Light’s Instagram profile, you’ll come across an array of fashion, beauty and lifestyle content. Her social media is a reflection of her personal interests and what she does for a living. The 2020 College of Information and Communications graduate has built her own personal brand through social media, accumulating over 31,000 followers on Instagram and over 4 million views on TikTok.

Head and shoulders photo of Danny Morrison

HRSM professor Danny Morrison passes on wisdom gleaned from decades in sports industry

October 16, 2023, Megan Sexton

Danny Morrison, former president of the Carolina Panthers and a sport management professor at USC, draws on his long career in athletics to inspire and educate the next generation of sport professionals

Student wearing Masters gear talking to customers at the Masters.

Job opportunities at Masters Tournament offer unparalleled experience for USC students

September 13, 2023, Allen Wallace

Over the past 20 years, thousands of University of South Carolina students have been part of one of the greatest traditions in sport by working at the Masters Tournament. For students in the School of Hospitality and Tourism Management, there is no better training ground to gain real-world professional experience than Augusta National Golf Club. But the opportunity is open to all majors.

Destroyed homes and buildings in Lahaina on Aug. 10, 2023, in the aftermath of wildfires on western Maui, Hawaii. Patrick T. Fallon / AFP via Getty Images

Wildfires are a severe blow to Maui's tourism-based economy, but other iconic destinations have come back from similar disasters

August 11, 2023, Rich Harrill

Major wildfires on the Hawaiian island of Maui have killed dozens of people and caused heavy damage, particularly in the historic town of Lahaina, as of Aug. 10, 2023. Research professor Rich Harrill, an expert on hospitality and tourism, explains how such events affect places like Maui in the short and long terms.

Panoramic view of Segra Park baseball stadium.

USC students gain wide exposure to sports industry through summer baseball internships

July 07, 2023, Allen Wallace

Students from the College of Hospitality, Retail and Sport Management are learning all about minor league baseball this summer at teams throughout the Southeast and beyond. Providing these hands-on opportunities is a priority for USC’s Department of Sport and Entertainment Management, which emphasizes real-world experience and career development alongside classroom instruction.

U.S. passports on a table with paper clips

USC staff sign on for study abroad

July 06, 2023, Rebekah Friedman

Each year, close to 2,000 University of South Carolina undergrads venture overseas for once-in-a-lifetime educational opportunities. And behind the scenes, staff members are there to navigate new terrain, keep schedules running smoothly and provide emotional support when students feel stressed. USC TIMES sat down with five of them to learn more about what they do.

Jennifer Asouzu, assistant director for special populations and communication with New Student Orientation, talks partnerships and first impressions.

The Happiest Lunch on Earth

June 26, 2023, Craig Brandhorst

On the last Friday before the end of classes, USC TIMES invited three staff members to lunch at McCutchen House’s Garden Grill to discuss how our work lives change — or don’t change — over the summer. George Hendry, director of the McCutchen House and senior lecturer in the School of Hospitality and Tourism Management, shared his thoughts on troubleshooting through teamwork. Jennifer Asouzu, assistant director for special populations and communication with New Student Orientation, talked up partnerships and first impressions. Leroy Sims, a custodial zone manager with Facilities and a member of Staff Senate, discussed employee satisfaction and how to make the USC campus the happiest place on Earth.

The Titan submersible imploded on a dive to visit the wreck of the Titanic in June 2023. Ocean Gate / Handout/Anadolu Agency via Getty Images

Danger, prestige and authenticity draw thrill-seekers to adventure tourism

June 23, 2023, Scott Smith

The tragic news of the destruction of the Titan submersible has brought attention to the thrilling, dangerous and expensive world of extreme tourism. Researcher and professor Scott Smith who studies hospitality and tourism management, writes for The Conversation about adventure tourism and why more people are drawn to the experience.

An image of the QR code for this story with a bright green background.

COVID gave QR codes new life

June 14, 2023, Page Ivey

After the COVID-19 pandemic shut down the hospitality and tourism industries in March 2020, businesses, particularly restaurants, encouraged customers to return, in part, by offering contactless menus. One key piece of that was the QR code — a technology created by a subsidiary of Toyota as a means of tracking its manufacturing processes.

A photo of a female athlete with a male athlete in the background.

Study explores the gendered dynamics of inspirational labor in sport

May 24, 2023, Téa Smith

Tarlan Chahardovali, an assistant professor in the University of South Carolina’s Department of Sport and Entertainment Management, and Christopher McLeod, an assistant professor at the University of Florida, have developed the concept of inspirational labor as part of a study exploring the extra work that professional female athletes do for the future of their sports.

A portrait of Sheila Johnson standing on the Horseshoe.

Renowned entrepreneur Sheila Johnson returns for second semester as executive-in-residence

February 24, 2023, Allen Wallace

As a partner and vice chairman of Monumental Sports and Entertainment, Sheila Johnson is the only African American woman with ownership in three professional sports teams. Students in the College of Hospitality, Retail and Sport Management are gaining unique insights from Johnson as she returns for a second semester to co-teach a class on leadership.

red and white striped lighthouse at sea pines plantation

Fueling SC's top industry

February 17, 2023, Page Ivey

Tourism is the main driver of South Carolina’s economy, accounting for about 10 percent of jobs in the state and an estimated annual impact of $29 billion. The University of South Carolina helps keep this economic engine humming by preparing graduates of the College of Hospitality, Retail and Sport Management to take on key roles in a variety of businesses and by helping those businesses adapt and grow.

A bird’s eye view of a dark beer in a pint glass.

Prohibition-era beer laws persist to the present

December 02, 2022, Téa Smith

Craft beer is big business but that doesn’t necessarily mean business is booming.In fact, for many of the nation’s smaller brewing operations, competing with established large-scale “macrobreweries” is a David and Goliath story — and the laws are stacked in Goliath’s favor. But Scott Taylor Jr.. and his colleagues at the Wine and Beverage Institute at USC School of Hotel, Restaurant and Tourism Management are working on the first of three papers exploring the negative impact of Prohibition-era laws on competition within the alcoholic beverage industry.

Students and alumni working at hotel, people dining in background

UofSC hospitality and tourism management program leads SEC, makes national top 10

July 26, 2022, Allen Wallace

For the fourth consecutive year, the University of South Carolina is among the top 10 in the country in hospitality and tourism management and No. 18 worldwide, according to the ShanghaiRanking’s 2022 Global Ranking of Academic Subjects.

professor Khalid Ballouli shows some of his professional baseball cards

HRSM professor researches topic outside his field, but inside his heart

June 28, 2022, Page Ivey

Khalid Ballouli knows first-hand what life is like for an aspiring professional ballplayer. It was his personal experience, which included six years as a pitcher in the minor leagues after playing for the Southeastern Conference’s Texas A&M University, that led him to his 10-year research project interviewing young players and their families about their experiences in travel baseball.

Dance Marathon students with Cocky

Dance Marathon raises $931,016

April 12, 2022, Allen Wallace

On April 9, nearly 2,000 University of South Carolina students spent the day dancing together, closing more than a year of work with a huge success as they raised $931,016 to support the Child Life program at Prisma Health Children's Hospital.

Susan O'Malley

UofSC instructor inspires the next generation of leaders in sports

March 23, 2022, Megan Sexton

Susan O'Malley, the first woman to run a professional sports franchise, has brought her knowledge, insight and enthusiasm to the University of South Carolina, focusing on giving students a taste of the fast-paced field of sports and event management.

A student taking notes in class.

Intriguing class offerings for spring 2022

November 10, 2021, Cam Adams

While the fall semester is far from over, it is time to start thinking about registering for spring 2022 classes. In addition to the essentials all students need to satisfy graduation requirements, we found a few classes open to all majors that you might want to look into.

archival image of marjorie weber sitting at a desk in education classroom circa 1969

Gamecock family affair

August 23, 2021, Savannah Bennett

Marjorie Weber was a widow in her 40s when she decided to return to college to earn her teaching degree from the University of South Carolina where her late husband had been an education professor. She also served as a starting point for a string of family members attending South Carolina, including a granddaughter and two great-granddaughters, who are current education students. They are among the hundreds of students who follow family members to become Gamecocks each year. 

A student taking notes in a classroom

New degree programs debut in Fall '21

August 12, 2021, Cam Adams

The University of South Carolina is expanding its degree offerings with 13 new programs set to launch this fall that will better prepare students for careers in cybersecurity, education, nursing, business and music among other fields.

Display rack of Apple products at the University of South Carolina's Gamecock iHub store

Gamecock iHub, UofSC's Apple Authorized Campus Store, opens

August 12, 2021, Allen Wallace

The University of South Carolina’s Apple Authorized Campus Store, Gamecock iHub, officially opens for business Aug. 13 with a grand opening ceremony. It is only the second in the nation to incorporate experiential learning into its business model.

UofSC faculty experts list on the Summer Olympics

June 25, 2021, Tenell Felder

Japan will host the Summer Olympic Games July 23 to Aug. 8. Though the Olympics will be taking place in 2021 due to the COVID-19 pandemic, they will continue to be officially branded as the 2020 Tokyo Olympics. To help journalists report on the Tokyo games, the University of South Carolina has compiled a list of faculty experts.

Ten soldiers pose beside a plane in a World War II archive photo.

Documenting UofSC alumni who made the ultimate sacrifice

May 27, 2021, Megan Sexton

James Hull works in the Office of Veterans and Military Services at the University of South Carolina, certifying veteran education benefits for students. He also has taken on a project that combines both his love of history and his military service: Documenting every UofSC student or alumni who died while serving in uniform over the past 120 years.

shawnese cleveland class of 2021

Class of 2021: Shawnese Cleveland

April 20, 2021, Craig Brandhorst

First-generation college student Shawnese Cleveland started her academic career as a political science major, intent on going to law school one day and perhaps working in government. After watching the event staff do their thing during a women’s basketball game at Colonial Life Arena, the Georgia native changed her mind and changed her major. Now, following back-to-back campus internships, the sport and entertainment management major is kicking off her career at a Las Vegas resort.

graphic drawing of the coronavirus molecule

COVID-19 impact: Sports and entertainment

March 22, 2021, Allen Wallace

Tom Regan and Nick Watanabe are associate professors of sport and entertainment management in the College of Hospitality, Retail and Sport Management. We talked to them last year about the pandemic’s potential economic impact on the sport and entertainment industry. We caught up with them this spring to find out how things are going and what it will take for the industry to bounce back.

empty dining room with the alps in the background

COVID-19 impact: Changes in tourism

March 18, 2021, Craig Brandhorst

A year into the COVID-19 pandemic, we asked members of the university community to share their expertise about how the coronavirus has affected all facets of life and offer insights on ways to move forward. Simon Hudson, a professor of tourism in the College of Hospitality, Retail and Sport Management, speaks about COVID-19’s economic impact on the tourism industry.

Maxcy Monument on the Historic Horseshoe with sunlight streaming through the trees.
A photo grid with headshots of the 9 students featured in a gallery highlighting stories of student resilience throughout the pandemic.

'Campus Conversations' reveal student resilience

November 27, 2020, Caleigh McDaniel

Students have have faced many challenges due to COVID-19, and their stories of resilience have become prominent topics in our weekly "Campus Conversations." Check out these students who have adapted to and overcome obstacles brought on by the pandemic.

Image of megaphone

COVID-19 and the retail sector

October 29, 2020, Chris Horn

Retail sales in the U.S. account for about one-half of personal consumer spending and nearly one-third 
of the country’s gross domestic product. But COVID-19 and its accompanying ripples — social distancing, 
lockdowns, layoffs and changes in consumer behavior — have unleashed turmoil in the retail sector. 
Jeff Campbell, an associate professor and chair of the retailing department in the College of Hospitality, 
Retail and Sport Management, offers his perspective on the current landscape in retailing and what 
lies ahead.

Kjana o

'Go big or go home'

October 08, 2020, Page Ivey

Kjahna O knew from the time she was a young girl, growing up in Southern California, that she wanted to be involved in football. After earning her master’s degree in the sport and entertainment management program at the University of South Carolina, O earned a spot with the Atlanta Falcons, helping that team find the best college players to round out its roster each year.

man wearing a face covering walks in Paris with the Eiffel Tower in the background

Covid-19: Tourism update

July 16, 2020, Craig Brandhorst

As the coronavirus threatens health and upends daily life throughout the world, UofSC Today is turning to our faculty to help us make sense of it all. While no one can predict exactly what will happen in the coming months, our faculty can help us ask the right questions and put important context around emerging events. Simon Hudson, a professor of tourism in the College of Hospitality, Retail and Sport Management and author of the new book "COVID-19 and Travel: Impacts, Responses and Outcomes," keeps us up-to date on the pandemic’s travel sector impact.

David and Nicole Tepper

UofSC announces Nicole and David Tepper Scholarship to support sport and entertainment management education, diversity and COVID-19 relief

July 13, 2020, Allen Wallace

The University of South Carolina has announced the establishment of The Nicole and David Tepper Scholars Program in the university’s acclaimed Department of Sport and Entertainment Management. The program will provide four-year scholarships to a cohort of four incoming freshmen each year. Tepper Scholars will receive $10,000 per year toward their education and will gain access to additional enrichment opportunities.

UofSC faculty experts on coronavirus

March 17, 2020, Carol J.G. Ward

The University of South Carolina’s Office of Communications and Public Affairs has compiled a list of faculty experts who can discuss topics relevant to the coronavirus pandemic.

Models at NYFW

UofSC partnership gives students an inside look at NYFW

March 03, 2020, Allen Wallace

UofSC’s College of Hospitality, Retail and Sport Management and South Carolina Athletics teamed up with CLC, the university’s exclusive trademark licensing agency, and IMG’s fashion events division to offer three students the opportunity to attend the 2020 New York Fashion week in February for a behind-the-scenes look at the fashion industry.

women's soccer celebrating with the SEC championship trophy
Sam Piccione

Gamecock grad entertains the world -- one arena at a time

August 30, 2019, Bryony Wardell

Behind the bright lights, beyond the stage, Oak View Group has built a global family of companies that have become known as the leading force in the sport and live entertainment industry. It takes commitment and experience to lead one of those divisions – something University of South Carolina alumnus Sam Piccione III knows firsthand.

Uzbekistan plaza

Retailing professor wins Fulbright for work in Uzbekistan

June 04, 2019, Allen Wallace

The Fulbright program is one of the most famous and prestigious scholarship programs in the world, with 59 alumni who also have Nobel Prizes and 82 Pulitzer Prize winners. Many people in academia try throughout their career and never win a Fulbright Scholarship. Professor Mark Rosenbaum, chair of the University of South Carolina Department of Retailing, now has three.

Andrew Super

Graduating senior leaves legacy of HOPE for people with disabilities

May 06, 2019, Allen Wallace

Andrew Super will graduate from the University of South Carolina May 11, but earning his diploma might be the second most impressive thing he has accomplished during his college career. In the past two and a half years, he has helped provide numerous free prosthetic devices for children and veterans in need, through a company he co-founded.

yearly planner with a pen
Students working at Colonial Life Arena during a South Carolina basketball game

March Madness in Columbia

March 01, 2019, Allen Wallace

This month, for the first time in almost 50 years, March Madness returns to Columbia, South Carolina, with the city chosen as a host site for the first and second rounds of the NCAA Division I Men’s Basketball Tournament. As fan excitement builds, faculty in the University of South Carolina’s sport and entertainment management department share their expertise on what the event will mean for the city and the campus community.

Miracle Kid Ellington Hewitt at Dance Marathon 2018

For the Kids

February 28, 2019, Allen Wallace

A year ago, University of South Carolina Dance Marathon made history, raising more than a million dollars for the kids at Prisma Health Children’s Hospital (then known as Palmetto Health). Just days after that success, they began working to do it again. That yearlong effort concludes Saturday with the student organization’s annual Main Event.

Susan O'Malley with female sport and entertainment management students

New internship supports women in sport management

February 01, 2019, Allen Wallace

The University of South Carolina and Monumental Sports & Entertainment are proud to announce a new internship program for female students majoring in sport and entertainment management. The partnership will provide four paid internships per year to advance students’ career experience and develop the industry’s future leaders.

Tayler Metivier

Aloha

December 03, 2018, Allen Wallace

Passion for her chosen field combined with hard work took Tayler Metivier to the place every student wants to be: approaching graduation with multiple job offers in hand. She leaves the University of South Carolina this month with a Bachelor of Science in Hospitality Management and a job in Maui, Hawaii, as an operations corporate management trainee with Hyatt Hotels.

Sport management students interning at Williams-Brice

UofSC tops U.S. in sport science for third straight year

October 19, 2018, Allen Wallace

The University of South Carolina’s sport science programs are making an impact around the world, and the success has earned global recognition. The programs are ranked No. 1 in the United States for the third consecutive year in the Global Ranking of Sport Science Schools and Departments.

Equine impact

Equine Economy

October 01, 2018, Allen Wallace

A recent American Horse Council study finds that the U.S. equine industry is responsible for about $122 billion in economic impact and 1.74 million jobs that generate $79 billion in salaries, wages and benefits. How much of that is felt in South Carolina? That’s the question University of South Carolina researchers will answer after receiving a $46,500 grant from the state agriculture department.

McCutchen House

McCutchen House gets cooking

August 30, 2018, Allen Wallace

Beginning Sept. 6, McCutchen House will be open for lunch Tuesday-Friday and for dinner each Thursday night. The on-campus, student-run restaurant offers a variety of dining experiences while serving as a hands-on training ground for hospitality management majors in the School of Hotel, Restaurant and Tourism Management.